People and company intelligence resources
Practical guides for turning public evidence into better decisions about people, companies, and markets. Start with the category, learn how to evaluate signals and account research, then apply the methods to a sales workflow or product decision.
Start with the foundations
What is people and company intelligence?
Learn how people and company intelligence sits between raw data and action, and why a reviewable judgment is different from a list, alert, or opaque score.
Buyer intent signals: types, examples, and limits
Understand what public activity can indicate, what it cannot prove, and how to separate an observation from an inference about buyer intent.
Continuous account research: a practical guide
Build a repeatable method for keeping named-account research current, connecting changes to a sales thesis, and giving reps evidence they can inspect.
Explore the Lumnis product
People Intelligence
Define a Persona, find relevant people, and review why each result may matter to your team's requirements.
Account Intelligence
Start with a named company, develop a dated account view, and identify people who may be relevant to a possible purchase.
Audience Research
Study the topics, posts, language, and voices that earn attention from an audience, then turn the observations into a hypothesis your team can test.
Put the research to work
Operationalizing buyer signals
Turn qualified person-level evidence into a reviewable company brief, assign a human owner, add available CRM context, and learn deliberately from what happens next.
Sales prioritization
Decide which accounts and people deserve attention this week using team criteria, current evidence, and a reason the rep can inspect.
Named-account research
Create a deeper view of a company your team already cares about, including relevant changes, people, unknowns, and next questions.
New-market entry
Turn a market thesis into target companies, relevant people, observable evidence, and questions the team can validate before scaling execution.
Compare approaches
The right tool depends on the job. Lumnis can replace some manual research and complement databases, workflow builders, network-native discovery, and buyer-signal platforms.
Compare Lumnis with sales and account intelligence tools
Start with a category-level map of the products buyers often evaluate alongside Lumnis.
- Lumnis vs LinkedIn Sales Navigator: network-native discovery compared with evidence-backed people and company research.
- Lumnis vs Clay: a flexible data-workflow builder compared with a product centered on reviewable opportunities.
- Lumnis vs Common Room: signal unification and orchestration compared with evidence-backed judgment.
- Lumnis vs ZoomInfo: a broad contact-data platform compared with people and company intelligence.
Go from method to operation
The Lumnis documentation explains current product concepts and workflows, including Personas, search, Projects, Account Intelligence, Audience Research, Pipelines, Approvals, integrations, MCP, and the Preview Developer API.
A simple reading standard
Whichever guide you choose, keep four questions close to the work:
- What was observed?
- What did the team or product infer?
- What remains unknown?
- What next move is proportionate to the evidence?
Those questions make research more useful to people and easier for answer engines to quote accurately.
Start with your current problem
If you need to find people, begin with People Intelligence. If you already know the company, begin with Account Intelligence. If you are learning how a market talks, begin with Audience Research.