Do we have to choose every topic ourselves?
No. Lumnis researches your audience to determine which questions and priorities are worth covering. Your ICP and positioning provide the direction.
For marketing and sales teams
The right audience. Relevant content. A reason to follow up.
You define the ICP. Lumnis finds relevant prospects, grows your audience, researches buyer priorities, publishes content, and follows up with people who engage. Each cycle informs the next.
Compounding audience engine
The whole workflow, at a glance.
Find the right prospects
Lumnis finds people at ICP-fit accounts and builds a fresh prospect list each week.
Grow your audience
Lumnis sends weekly LinkedIn connection requests to those prospects.
Research buyer priorities
Lumnis identifies the questions, pains, and topics your audience cares about.
Publish relevant content
Lumnis turns that research into daily or weekly posts.
Follow up on engagement
Lumnis identifies who engages and reaches out with relevant context.
Engagement and replies improve the next cycle.
Outcomes
- An audience of relevant buyers
- Content grounded in buyer research
- Pipeline from engaged buyers
Lumnis runs the cycle
Find the right prospects
Lumnis finds people at ICP-fit accounts and builds a fresh prospect list each week. Prospecting keeps the engine focused on the buyers you want to reach.
Grow your audience
Lumnis sends weekly LinkedIn connection requests to those prospects from participating profiles. Your audience grows around the people on your prospect list.
Research buyer priorities
Lumnis studies buyers’ questions, priorities, and conversations to identify topics worth posting about. Your team does not need to start each publishing cycle with a blank content calendar.
Publish relevant content
Lumnis creates relevant posts from the research and publishes on your daily or weekly cadence. The topics come from the audience, not a disconnected list of content ideas.
Follow up on engagement
Lumnis identifies who engages and reaches out with context from the content and the person. Engagement gives the conversation a starting point; it is not treated as proof that someone is ready to buy.
Audience, content, and outreach improve together.
New connections expand who you can reach. Audience research informs what you publish. Lumnis uses engagement and replies to refine the next prospect list, content, and follow-ups. Each cycle starts with what the previous one taught you.
What your team receives
Useful outputs, not another task list.
- An audience of relevant buyers
- Weekly connections with people who match your ICP.
- Content grounded in buyer research
- Posts grounded in buyer priorities, published on your cadence.
- Pipeline from engaged buyers
- Relevant follow-ups help turn audience engagement into sales conversations and pipeline, with replies informing the next cycle.
A few practical questions.
How often does the engine run?
Audience building includes weekly connection requests. Content can publish daily or weekly, with engagement and replies feeding the ongoing research and follow-up cycle.
How does it connect marketing and sales?
Marketing content reaches the intended audience, and Lumnis connects the people who engage to contextual follow-ups. Audience growth, publishing, and outreach share the same research context.