Search types
Choose where Lumnis should look for people and why someone should appear in the results.
Reviewed 2026-08-25
The Persona defines who qualifies. The search type defines where Lumnis looks and why a person appears in the results.
Available search types
| Search type | Best when | Why someone appears |
|---|---|---|
| High Intent | You want recent topic activity | Recent posts or interactions about a relevant topic |
| Job Signal | Hiring activity is connected to your problem | A company is hiring for relevant roles, then Lumnis finds the people responsible |
| Competitor | Competitor attention may show buying interest | Interactions with competitors' LinkedIn posts |
| Competitor Reps | You want to see who competitor sellers may be reaching | Activity around your competitors' sales representatives |
| Influencer Engagement | Trusted experts attract your market | Qualified people interacting with selected experts |
| General Search | Profile and company fit matter more than activity | LinkedIn profiles that match the Persona |
| Sales Navigator | You already have a Sales Navigator search or lead list | People from that list, ranked against your Persona |
| Lookalikes | You want people who act like a researched audience | Similar activity around the same posts and topics |
High Intent versus General Search
Use High Intent when timing matters. A strong match can appear because their recent public activity connects them to the problem or category.
Use General Search when the profile is the primary source of truth. This is useful when building a list by function, seniority, location, and company, even if every person has not posted recently.
Searches based on specific activity
Job Signal starts with a hiring pattern. Competitor starts with people engaging with competitor content. Competitor Reps inverts that view to look at the audiences around competitor sellers. Influencer Engagement starts from trusted voices rather than vendor content.
These searches work only when the starting source is relevant to your market. A precise Persona cannot make an unrelated competitor, hiring theme, or expert useful.
Imported and existing lists
Use Sales Navigator when you already have a list there and want Lumnis to check it against your Persona and supporting activity. Projects also let you add people from LinkedIn profiles or a CSV file.
Choosing search size
Available search sizes are 50, 100, 200, 500, and 1,000. Larger is not always better. Start with enough people to test the Persona and search type. Increase the size after the results are consistently useful.
The review step shows the exact cost before launch. Some search types use more credits than others, so rely on the cost shown there.